Innovative Visibility Campaign

Sally Krommes and Sally Freda

Interested Community Members are invited to learn more at a Gathering at Borderlands Brewing Co. on Sept. 11

The Tucson Pima Arts Council (TPAC) and the Warehouse Arts Management Organization (WAMO) invite community members of Downtown’s Warehouse Arts District to participate in Marking the Sites, an exciting project for increasing visibility and awareness of the Warehouse Arts District. 

Marking the Sites aims to heighten public appreciation of the creative spirit shaping the Warehouse Arts District by allowing passersby to look through building walls. Starting in November, area visitors will be able to point a smartphone at a sign posted on one of the scores of properties housing artist studios and creative industries and learn about what goes on inside. 

Participation is easy and free of charge. Each participating property will be offered a sign with a QR code that will lead visitors to that building’s webpage on the new Warehouse Arts District website. The webpage provides the property’s current use, with an exterior photo and up to six interior photos, as well as text and contact information. 

To register and learn more about Marking the Sites, the Tucson Pima Arts Council invites Warehouse Arts District community members to a free gathering (with cash bar) at Borderlands Brewery, 119 E. Toole Ave., on September 11, from 4 to 7 PM.

The project has been conceived by local artists Bill Mackey and Rand Carlson, as part of the Our Town Initiative, which is being spearheaded by the Tucson Pima Arts Council and funded by the National Endowment for the Arts. 

Those who wish to see what a sample web page looks like can visit an example here. If you are a current property owner or user in the Warehouse Arts District, you can get started creating your own Warehouse Arts District webpage by registering your building here

Questions can be addressed to Sally Krommes, TPAC Public Art Coordinator, via email.  To learn more about the Tucson Pima Arts Council and its other community engagement programs, visit the TPAC website.